E-commerce entrepreneur takes helm at omni-channel menswear firm

If you want to understand what inspires new Indochino CEO Drew Green, a good start would be to read the 1988 book The Alchemist.

Someone gave that transformative book to Green in 1995 when he was completing a kinesiology degree at York University. He still carries the book around in his handbag and he claims to have read it “1,000 times.”

When the 41-year-old took the helm of Indochino in December, one of his first moves was to give about 200 employees a copy of the Paulo Coelho novel that was originally written in Portuguese and has since been translated into 67 languages.